Tsquared is excited to announce that we’re one of the top 3 companies selected by Kantar, the world’s leading data, insights and consulting company, which participated in a VIP event in Paris yesterday. Top industry leaders gathered at this event to discover new Kantar solutions, including two that were developed in partnership with Tsquared: Multi-Channel Consumer Journey and Brand Tracking.
These new solutions combine Kantar’s knowledge of the offline consumer behavior with Tsquared’s online expertise. They provide a holistic understanding of consumers’ profile and behavior as well as a clear analysis of brand’s performance on e-retail sites.
This 360° solution is a key tool to build solid insights and optimize marketing strategies.