From Google search to online purchase and every step in between


Discover how a leading home appliance brand uncovered the full digital journey of its consumers to:

  • Identify new target segments with precise behavioral insights into millions of consumers
  • Discover the exact Google and e-retail keywords searched by consumers on Google and e-retailers
  • Understand the pathways and touchpoints leading to online salesĀ 
  • Focus marketing efforts on consumers that convert faster than othersĀ 
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