Ready to go on a journey? 

Discover how a leading fragrance brand boosted its digital performance.

  • Who: identifying new target segments with higher propensity to buy the client's fragrance products.
  • What: uncovering the exact Google and e-retail keywords used by consumers at each stage of their digital journey
  • Where: understanding the pathways and touchpoints leading to online sales 
  • When: focusing on consumers that convert faster than others