Ready to go on a journey? 


Discover how a leading fragrance brand boosted its digital performance.

  • Who: identifying new target segments with higher propensity to buy the client's fragrance products.
  • What: uncovering the exact Google and e-retail keywords used by consumers at each stage of their digital journey
  • Where: understanding the pathways and touchpoints leading to online sales 
  • When: focusing on consumers that convert faster than others 
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