2. Granular Audience focus
While traditional TVC/Print marketing mix is based on wide consumer sets (women 35+ playing sports), Tsquared unlocks the offline and online media affinities with almost unlimited granularity: pregnant women, dog owners passionate about vegan food, make-up fans with an interest in natural beauty, etc.
3. For high ROI impact
Thanks to its audience channel affinity measurement, Tsquared will help with your media agency to optimize its marketing mix media allocation ahead of your next campaign. An additional criteria is simply added in the media process on top of Reach, Frequency, Cost, Prime time, etc. Resulting in a higher ROI for your brands.
4. Testing campaign efficiency
Using sophisticated data analytics and digital data, Tsquared can also measure the optimum allocation of specific TVC, Print, and other channels and their impact on your brand performance on your target consumers. This Marketing Mix modeling will help you know how moving parts of a campaign collectively drive sales and what happens when you adjust them.
5. From awareness to loyalty
Regardless of whether you want to create high brand awareness for your new brand or increase the consumer loyalty of a well established brand, Tsquared will help you achieve your objective. Monitoring the Internet behavior of millions of consumers allows Tsquared to identify the right mix and amount of communication for every relevant brand.