Market Research to unlock growth for your brands
World class modeling through proprietary consumer data sources for maximum actionability“We used Tsquared over the last two seasons. The accuracy of the predictions allowed us to optimize our planning and our spending (media and point of sale visibility and promotion) and maximize the sell-out and ROI.”
Through its access to billions of everyday searches on the Internet as well as e-commerce and click-by-click website behaviours, Tsquared has developed a distinctive approach about better consumer understanding. Using advanced analysis techniques, Tsquared creates reliable and understandable Predictive analytics that can be used to comprehend fully the future behavior of consumers.
Tsquared conducts a detailed situation analysis to understand the market landscape and the consumer. All relevant Internet searches and digital behaviors are analyzed and the results are validated. Based on the results, several hypothesis are created and modeled vs. past data. When the best model is established, the final results are validated again.
Predictive Analytics doesn’t need to be complex. It needs to reflect real people’s behavior, interests, hobbies, activities, spending patterns. Tsquared provides an accurate approach for modeling – based on internet searches, e-commerce purchasing patterns, and browsing activity. This unique method reveals the real consumer – without any questions and inquiries. What we do on the internet reveals our future behavior.
If you are considering changing the advertising campaign of your brand or the formula of your product, Tsquared will help you understand the needs and wants of your consumers. What are they looking for, what can trigger their attention to purchase a product or service, how much money they willing to spend on a relevant brand, etc.
