3. Based on observational data
2. Combining digital patterns with historical data
Tsquared conducts a detailed situation analysis to understand the market landscape and the consumer. All relevant Internet searches and digital behaviors are analyzed and the results are validated. Based on the results, several hypothesis are created and modeled vs. past data. When the best model is established, the final results are validated again.
Predictive Analytics doesn’t need to be complex. It needs to reflect real people’s behavior, interests, hobbies, activities, spending patterns. Tsquared provides an accurate approach for modeling – based on internet searches, e-commerce purchasing patterns, and browsing activity. This unique method reveals the real consumer – without any questions and inquiries. What we do on the internet reveals our future behavior.
4. From sales forecast to loyalty
If you are considering changing the advertising campaign of your brand or the formula of your product, Tsquared will help you understand the needs and wants of your consumers. What are they looking for, what can trigger their attention to purchase a product or service, how much money they willing to spend on a relevant brand, etc.
“Tsquared capabilities have been an instrumental part of our digital consumer engagement campaign, as it has been used across several European countries. We estimate that the campaign enabled us to grow our sales volume by 8-12% per annum.”
Marketing manager, Facial Tissue company