2. Brand positioning
Every brand is positioned somewhere in the minds of the consumer. Combining the minds of millions of consumers via internet behavioral techniques, Tsquared unveils new business opportunities. Tsquared will help you to identify a marketing niche for a brand, product or service using various strategies, as well as test the fit to your brands.
3. Which consumers precisely
Knowing there is an opportunity only covers part of the equation. Tsquared can link data from multiple searches and digital behaviors to identify who is behind the white space – what consumer demographics, people with what needs and interests, with what purchasing power. You will receive a full profile of the prospects to estimate the full potential of the opportunity.
4. New trend or just fashion
Is this white space a new longer term trend or just a seasonal fashion? Using the huge number of daily, weekly and monthly searches and web behaviors, Tsquared can evaluate the potential of the opportunity and estimate the market size for a new entry. Tsquared will also provide you with the Reasons to Believe – the most compelling evidence that your new brand will deliver on its promise.