Tsquared Insights

Market Research to unlock growth for your brands

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Why digital

Non-intrusive, behavioral, and targeted insights with Tsquared digital capabilities

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1. Consumers make 5.2 Billion daily searches globally

Consumers have lower attention spans. Asking thousands of questions to consumers is nearly impossible as their attention span has reduced to a few seconds. Yet, every day, consumers perform over 5.2 billion searches across many topics, visit many e-commerce sites, and browse the internet constantly. Tsquared can access this content to draw insights.

2. Search indicates real behaviors

While social media is sometimes used for self-promotion, consumers ask everything in search related to their actual behaviors. This ranges from the mundane ( « organic honey buy ») to the very personal (« divorce advice »). Search and browsing activity more generally can help predict market share, growth, and many other metrics.

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3. Surveys are reaching their limits

Survey respondents have shrinking attention spans to devote to traditional questionnaires. More importantly, declarative responses are not reliable as many respondents provide “socially desirable” answers, and decisions are mostly driven by subconscious forces.

4. Digital allows granular targeting

Tsquared technology enables you to track audiences clusters with almost unlimited granularity, ranging from the expecting mothers, the millennials passionate about healthy food, the dog owners into vegan food, the beauty-fan going frequently to the hairdresser, and much more. The intersection of specific search keyword behaviors allows Tsquared to draw insights to benefit your organisation.

5. Data from major search engines

Everyone searches. Whether it is on Google or other search engines, Tsquared can access the search patterns and search data to understand their real needs and wants. More Tsquared can also access data on Amazon e-commerce websites and key retailers.