2. Search indicates real behaviors
While social media is sometimes used for self-promotion, consumers ask everything in search related to their actual behaviors. This ranges from the mundane ( « organic honey buy ») to the very personal (« divorce advice »). Search and browsing activity more generally can help predict market share, growth, and many other metrics.
3. Surveys are reaching their limits
Survey respondents have shrinking attention spans to devote to traditional questionnaires. More importantly, declarative responses are not reliable as many respondents provide “socially desirable” answers, and decisions are mostly driven by subconscious forces.
4. Digital allows granular targeting
Tsquared technology enables you to track audiences clusters with almost unlimited granularity, ranging from the expecting mothers, the millennials passionate about healthy food, the dog owners into vegan food, the beauty-fan going frequently to the hairdresser, and much more. The intersection of specific search keyword behaviors allows Tsquared to draw insights to benefit your organisation.
5. Data from major search engines
Everyone searches. Whether it is on Google or other search engines, Tsquared can access the search patterns and search data to understand their real needs and wants. More Tsquared can also access data on Amazon e-commerce websites and key retailers.