Style and status are hallmarks of high-end brands – David Dubois Associate Professor of Marketing INSEAD
April 22, 2019
Consumers increasingly spend more on luxury experiences and less on luxury goods, and are developing an appetite for novel benefits when buying high-end products...
The Four Types of Big Data That Matter for CMOs
November 22, 2018
C-level executives lack a clear typology of the digital data that can help marketing strategists unlock value. With a few exceptions, the bulk of...